Fundraising: Quality vs. Quantity

Quantity does not always beat quality, and that’s true with fundraising too. Sure, every little bit helps, but keep in mind that quality can work better than quantity when it comes to fundraising. A group of small fundraising efforts can be very effective, but some studies have shown that more money can actually be raised through fewer events that are larger in scale.

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So why do fewer, larger events work better?

Supporters who are expected to participate in less fundraisers are likely willing to spend more for a large fundraiser, as opposed to less for multiples fundraisers. It may also be easier on your organization to simply plan a few big events rather than to plan several smaller ones.

If your organization does decide to do a larger fundraising effort or project, make sure it is well organized. Perhaps make a committee of people committed to the project. You could even boost your fundraising efforts by featuring product sales, such as food, at the large scale fundraising events. An example of a large-scale fundraising event is a basketball or volleyball tournament with a concession stand and ticketed entry. Keep an eye out for our next post about the tournament fundraiser!

Looking for more information? Check out our fundraising eBook!

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