Fundraising through Crowdfunding for A New Gym Floor

crowdfundingWhat is Crowdfunding?

Crowdfunding is becoming an increasingly common method of fundraising, it’s time to spread the word about it! So what is crowdfunding? It’s a type of fundraising which usually takes place through the internet on secure websites. It allows for citizens (anywhere in the world) to donate whatever amount they would like if they like the project.

There are many examples of projects that have been fully sponsored by this type of fundraising. Gateway Green, a public works project, fully funded a $100,000 project through crowdfunding. And, Michigan State University raised over $15,000 for its Extreme Makeover: Sparty Edition crowdfunding initiative.

Crowdfunding is a great way to start fundraising for a new gymnasium floor for your basketball, volleyball, and other athletes.

How do I know when it’s a good project?

So, you have a project in mind, but is it the right one? It’s important to pick a project that resonates with people – those people are going to be the ones that push your project to the next level and help it become a reality. Crowdfunding makes it easier for people to market their passions and gain a following.

A new gymnasium floor for a high school basketball team, for example, not only benefits the school, but the students playing on it. Parents, community members, and students have a reason to back a new floor that could benefit everyone.

For a funding goal, start small. These passionate people want to see how they are contributing, and from then on, your crowdfunding can grow.

How do I choose a crowdfunding site?

There are so many crowdfunding websites, how do you know which one to use?Some sites are tailored to one type of project or another.

Kickstarter, Indiegogo, and Crowdfunder are all well-known crowdfunding sites. RallyMe, NLAB, and Sportyfunder are a few sites that are built to support the funding of athletes, teams, or other sports initiatives, like a new gymnasium floor.

While selecting a crowdfunding site, it comes down to the terms of use. When looking at each one, consider the following questions:

  • Does your project fit into the site requirements?
  • Does the site charge a fee?
  • Is the fee dependent on your project’s success?
  • Will you still receive the donations if your goal is not met?
  • What other tools does the site offer to help promote your project?

What do I do once it’s on a crowdfunding site?

Once the site is up, it’s like any other fundraising campaign: promote and spread it! Use word of mouth, social media, local media, press releases, and get the people close to it pumped about it.

It is like other fundraising campaigns – and it may fail in reaching the goal in the allotted time. But, don’t let that discourage you. It could be your best way in finding out what your supporters really want and help future initiatives.

You won’t know until you start; so, go out there and try!

For more in-depth information, check out Mass Appeal in Athletic Business.

Horner Flooring and the NBA Overcome Hurricane Sandy

Horner Flooring and creative associates’ Innovative Show Design and Knight Hardwood Flooring joined in a collaborative effort to design, manufacture and install a beautiful new basketball surface that serves as the flooring for new NBA-TV studio floor. Horner  manufactured the Maple wood floor that simulates an actual NBA half-court. Half of the studio is used for the reporter’s desk and the other half of the 90’-55’ space is the basketball demonstration area.

NBA-TV, owned by Turner Television, wanted a demonstration area that was a replica of what the NBA players play on complete with a regulation NBA-Spalding goal. They desired assurances that there’d be no concerns that when current and or ex-players demonstrated nuances of the game being viewed they’d do so on a surface that was totally safe and would allow depiction of an actual re-creation of what was taking place during the game.

Justin Garrone, Project Manager and Artistic Designer for Innovative Design in Orlando, Florida was commissioned to design and light the Turner studio site. He directed a team of Chris Runnels, Nate Mitchell and Mark Dowling to conceive a spectacular set. After researching the industry his choice for flooring was Horner.  In Justin’s words, “Horner was the perfect partner…an outstanding choice.”

When it came to the installation, Horner called on their long time dealer in the Atlanta area, Knight Hardwood Flooring.  Owner Franklin Knight put a top notch crew in place, one that included an associate of his, Finishing Touches. They were able to complete the job that was projected to take two weeks in less than 7 days. Franklin felt that “the entire operation went as smoothly as it could possibly go.”  He was delighted to be a part of it.

For more information on Horner’s hardwood floors, visit our website!

Grants for a New Athletic Floor

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While fundraising for a new hardwood athletic floor, make sure to consider all your options. Many organizations and foundations offer grants that you may be eligible for. Keep in mind that the grant writing and selection process can be very detailed and lengthy, so make sure to plan ahead and do your research!

See if your community or local communities have available grants. Look for ones that fund renovation or capital projects with an interest in fitness or athletics, or educational facilities in particular if that’s you. Ask around in your community to see if there are Small Recreation Community Grants.

Check your state for any grants offered. The Grantsmanship Center is a great resource with a database that lists foundations by state, including the level of funding offered. This service is free, so take advantage of it! Simply click on your state and explore the possibilities.

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Also consider applying for the Lowe’s Toolbox for Education grant, which is a nationwide grant program which focuses on community-building and facility-enhancing projects. The grant is only for public schools or public parents associations, so if you’re looking for a new gymnasium floor for your school, check it out.

The government can also be a financial help when it comes to grants. Check out Grants.gov or the U.S. Department of Education grant!

For more information on fundraising for a hardwood athletic floor, visit our FREE fundraising eBook!

Fundraising: Quality vs. Quantity

Quantity does not always beat quality, and that’s true with fundraising too. Sure, every little bit helps, but keep in mind that quality can work better than quantity when it comes to fundraising. A group of small fundraising efforts can be very effective, but some studies have shown that more money can actually be raised through fewer events that are larger in scale.

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So why do fewer, larger events work better?

Supporters who are expected to participate in less fundraisers are likely willing to spend more for a large fundraiser, as opposed to less for multiples fundraisers. It may also be easier on your organization to simply plan a few big events rather than to plan several smaller ones.

If your organization does decide to do a larger fundraising effort or project, make sure it is well organized. Perhaps make a committee of people committed to the project. You could even boost your fundraising efforts by featuring product sales, such as food, at the large scale fundraising events. An example of a large-scale fundraising event is a basketball or volleyball tournament with a concession stand and ticketed entry. Keep an eye out for our next post about the tournament fundraiser!

Looking for more information? Check out our fundraising eBook!

Fundraising Ideas

Are you trying to fund-raise for a new hardwood athletic floor or a synthetic athletic floor? Are you out of ideas to raise money or don’t know where to start? Here’s a few suggestions and fundraising ideas from us that have worked well for other organizations.

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Restaurant Fundraisers:

Ask businesses or restaurants if they would be willing to create their own fundraising efforts for your cause, such as 10% of every order on Friday toward the fundraising efforts or 10% of the daily revenue, etc. Many local restaurants may be inclined to do this, as it may increase their own sales by directing more traffic on a certain slow day.

This will help to promote the business’s reputation within the community, potentially increase their own sales, and increase your own fundraising total. For their donation to the fundraising effort, consider hanging a plaque for them or their banner/logo in the gym.

Business Donations

“It doesn’t have to be a monetary donation, ask for donated snacks or drinks to help increase fundraiser attendance!”

Consider writing to or stopping by local companies, restaurants, or businesses to ask for donations. Offer to have a sponsor plaque that will hang in your gym above the new floor with donor names or to have donor banners. Mention that anything helps, the donation doesn’t have to be monetary – perhaps the business can donate snacks or drinks to fundraising events (such as a walk-a-thon or basketball tournament).

Book Fair

Consider having a used book fair at your school with all proceeds going toward the new athletic floor. What better way to raise money than to encourage students to read new-to-them books for a low price? Consider asking families and community members to donate books that may be sitting on a shelf collecting dust for the cause.

A Penny Jar

Consider putting penny jars in your classrooms. The new gym floor will be for the children, why not invite them to help make it a reality so they can feel involved? Kids generally like to help, especially if you put an incentive into place, such as an ice cream party for the classroom that raises the most money per month. Encourage students that no amount is too little, a penny per day per child adds up!

Interested in knowing more? Check out our FREE eBook: The Fundraising Guide for a New Athletic Floor!

Fundraising Tips

Is your school looking to purchase and install a new gym floor? Are you lacking the funds to pull it off? Let us help you with fundraising for a new athletic floor.

First, form a fundraising committee specifically for the project. Sharing the financial responsibility with a group of people will add accountability and reduce stress for those working hard to make the dream a reality. Second, remember there is no irrelevant fundraising effort. Every little bit helps and every contributor can feel pride in the new gym floor – regardless of how much they were able to donate.

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Plant the seed and remember that everything starts small. Get everything together and organized before you attempt to fund-raise, especially if you’re planning a large-scale event.

 

 

Also try to keep the community informed on the efforts.Use social media to help promote fundraisers whenever possible. If the community knows about the project they’ll be more willing to support the cause. Regardless of what fundraising efforts are implemented, consider having a public sign advertising how much money has been raised and how much more is needed to reach your goal.

Looking for more information? Check out our fundraising eBook!

Purchasing a Hardwood Athletic Floor – Quality Assurance

When purchasing a hardwood athletic floor, you’ll want to make sure the performance and quality of the floor are what you expect. There are multiple sets of flooring standards and guidelines which can help you to determine if the system will meet your needs.

At Horner, we have several DIN floors known as our Performance Systems. DIN standards measure the following performance characteristics:

  • shock absorption
  • vertical deflection
  • deflective indentation
  • ball bounce
  • friction
  • rolling load

Horner Flooring also has a Long Life flooring option. As it’s name suggests, Long Life flooring will help to extend the life of the hardwood floor by providing a thicker hardwood surface. This will enable to floor to be sanded down and refinished more times than a regular 25/32″ floor. The life of the hardwood floor also contributes to its quality.

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Horner’s Long Life flooring option

Also make sure you select a quality installer to install your new hardwood athletic floor. In order to assure quality, the floor must be properly installed. If you’re unsure about how to select an installer, see our previous blog post, Purchasing a Hardwood Athletic Floor – Installation, or ask your flooring provider for recommendations for your geographic area.

Looking for more information on what to consider when purchasing a new hardwood athletic floor? Download Horner Flooring’s FREE eBook, 10 Questions to Ask When Purchasing a Hardwood Athletic Floor!